Ratish C Gupta, Shruti Maheshwari
The rationale of the article is to analyse and understand the influential psychological factors that cooperate in playing a key part in determining the investment decisions. This subject has already been scanned and surveyed by various researchers worldwide. In psychology of the stock, a book written by Seldon (1912), talks about the values in the stock market that the exchange of the prices are somehow interrelated with the degree of the mental attitude of an individual before trading and investing (Kotien, 2012).