Helena Sarapova
Fostering fruitful networking relationships with organisations both inside and outside the value chain boosts the enterprise's competitiveness. These networked relationships are being facilitated by the on-going digital platform revolution. Nonetheless, despite recent technological advances that make business interactions easier, there is a significant lack of clarity about how and why offline B2B channels implement network element solutions. The goal of this study was to determine how the assignor company may increase the efficacy of its digital marketing in the B2B setting in order to reach out to potential clients in other countries, create the company's brand globally, and promote a favourable image. The goal of this study was to figure out which digital marketing channels would be the most effective for increasing brand awareness and gaining new consumers in the B2B sector. Another goal of this thesis was to figure out how to manage each of those channels effectively. The study's final purpose was to create a B2B digital marketing plan for the example company, as well as digital marketing strategy recommendations.