Abdullah Alkhoraif
Carrying out a study and referencing other findings already form the foundation for all scholarly studies in all disciplines. For that reason, it is important to prioritize building on research that is related to the existing knowledge in all academics. However, these practices have increasingly become difficult. In business research, knowledge production is tremendously increasing, although the field remains interdisciplinary and fragmented. This makes it challenging to uphold modern research and weigh in all the evidence gathered in a specific research area. This makes literature review the most appropriate research method. Generally, describing a literature review as a process of systematically collecting and processing previous research. A research method that involves a well-conducted and effective review forms a stable basis for facilitating theory development and advancing knowledge. A literature review can satisfactorily solve research questions better than any other single study by combining perspectives and findings from various empirical findings. The same can also be used to give a general view of the study fields that are interdisciplinary or dissimilar. Besides, a review in literature can be a perfect method to process the outcomes of research to present high-level evidence and unveil areas that need more research. This is a vital component of coming up with a theoretical framework and creating models of concepts. The ancient methods of portraying as well as describing literature are neither carried out procedurally nor thorough enough. This is hard for the collection of studies to impact its knowledge. The result is that many authors create their base their research on the wrong assumptions. Problems could be noted when researcher use selective evidence to base their research while ignoring vital components of the research. Besides, many underlying aspects contribute to good research even when the methodology of reviews is correct.