市场营销学院期刊

1528-2678

第27卷,特殊问题6

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Application of Robotic Process Automation in Supermarket

  • Sunita Kumar and R.K. Tailor

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How Value Consciousness, Customer Engagement and Trust Create Brand Loyalty: Luxury Brand and Social Media Marketing Perspective

  • Tusher Ghosh, Julhaz Hossain, Tapas Bala, Azmaeen Irtiza Sakib and Abdul Alim

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Joint Ventures: An Integrative Review and Setting Research Agenda

  • Ajay Arora, Debasisha Mishra, Vibhas Amawate and Tapan K Panda