市场营销学院期刊

1528-2678

第27卷,特殊问题3

研究文章

How Perceived Value Advances Loyalty Progression? Evidence from Indian Quick Service Restaurants

  • Paul RIK, Abhilash Ponnam, Rathi Rubal and Dileep Kumar Singh

研究文章

Hierarchical Structure Modelling of Factors Affecting Technology Adoption by MSMe

  • Sujeet Shivaji Patil, Ashutosh Vashishtha and Vikram Neekhra,