研究文章
Identifying Factors that Contribute to the Success or Failure of New Product Introductions
Impact of Integrated Marketing Communication Mix on Brand Image in Hyderabad Corporate Hospital: An Empirical Analysis
Development of Individual Entrepreneurial Orientation In Higher Education Institutes: A Gender Moderated Dialogic Communication Perspective
评论文章
Smart Farming: New Technologies Explored by Agri Sector
The Effects of Cultural and Structural Roles in Promoting Academician Intrapreneurial Behavior in Higher Education
Adoption of Digital Payments: Do One Size Fits All?
Consumer Perception and General Insurance Products Advertising: An Examination of IRDAI Guidelines and International Originality Assurance Standards
"Agricultural Credit's Impact on Cultivation of Crops: A Study of Kisan Credit Card Scheme?"
Application of Integer Programming Problem in Industry-Optimization of Production Scheduling in Manufacturing
"Construction SCM Assessment of Brick Vendor by Exploiting Crisp Multi-Objective Optimization Approach: An Empirical Case Study"
The Factors that Impact the Adoption of Mobile Technology by Kirana (Grocery) Shops in Pune City Area
Does Social Media Marketing Enabler Matter? What we Really Know
Impact of Digital Marketing on Online Consumer Buying Behaviour in the Post Covid -19 Period
New Product Introductions in North American Technology Market Identifying Factors for Success or Failure
Long and Short-Term Performance Analysis of Government Initiated Merger of Indian Banks: An Event Study and Ratio Analysis Approach
Demystifying the Importance of Attributes of Smartphone among Gen Z Applying Kano Model and Conjoint Analysis
The Heuristic Study to Integrate ESG with Digital Economy Leading to Carbon Footprint Reduction: An Integrated Literature Review Model
Exploring the Influence of Entrepreneurship Factors on Socio-Economic Empowerment of Women Entrepreneurs
Studying Influence of Social Background on Mobile Wallet Adoption and Consumer Decision Making Through Structural Equational Modelling
Studying Trends in E-banking: A Bibliometric Analysis
Determinants of Technology Adoption in Indian MSMEs: An Exploratory Factor Analysis