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Determinants of Consumer Intention towards Covid Vaccination The Mediating Role Of Attitude

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Directions for Research In Halal Certification: A Bibliometric Analysis

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Did Going Back To Shopping make You Happy? Consumer Behavioral Changes In Their Purchase Decision and Preference of Shopping Experience after Covid-19

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Microfinance and A Study of Self-Help Groups In India, Women's Empowerment Visakhapatnam

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A Study on Social Networking Platforms In Higher Education Institutions

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Customer Satisfaction with Relation To Star Hotel Services at Andhra Pradesh

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The Influence of Customer Perceived Ethicality (Cpe) on Brand Outcomes-A Study of the Indian Service Sector

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Analyzing The Determinants Of Sustainability And Firm Performance In Automotive Supply Chains: A Delphi Approach

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Customer Attitude towards Digital Marketing: A Structural Snapshot on Viral Marketing

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Impact of Electronic Rumours on Consumer Demand for In Covid-19 Pandemic

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Effectiveness of Advertisements by National Tobacco Control Organisation of India: An Experimental Research

• Ramasundaram G, Aiswarya B, Ajit S and Sunil Vakayil

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Customer Experience and Its Outcome Measures: A Meta-Analytic Approach

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Zoom Video Communications Inc: Sustaining Competitive Advantage by Addressing and Enhancing user Privacy and Security: A Case Study

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Customer Experience In Diagnostic Centres: An Empirical Study

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社论

Artificial Intelligence Improves the Marketing of Brands

• Raghavan Srinivasan

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Factors Affecting Post Pandemic Channel Preference of Young Consumers In India

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To Study The Impact of Swadeshi In the Context of Consumer Ethnocentrism In Wellness Sector using Sem for Pune City

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Motivators To Mobile App Engagement: A Multi-Dimensional Perspective

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Policy and Regulatory Initiatives for the Short-Term Rental Sector: A Focus on Airbnb

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The Role of Entrepreneurial Orientation and Market Orientation In Faculty Perceptions and Engagement Tendencies

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Rural Buying Behavior towards Select Fmcg Products

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Customer Satisfaction and Service Innovations of Chain Restaurants In India-Domestic Vs. International Chains

• Surabhi Singh, Chatterjee TK and Sumedha Bhowmick

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Factors Determining Tourists Motivation To Visit A Place for Adventure Tourism: A Systematic Review

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Editorial Note: Marketing In Vuca World

• Nimit Gupta