研究文章
Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services
Effects of Airbnb Hosts Quality and Quantity Attributes on Reservation Performance: The Case of Hong Kong
What Determines Split Banking? Evidence from Indian Exporting SMEs
Ethnocentric Product Advantage: A Perspective of Competitive Advantage in Small and Medium Enterprises (SMEs)
How effective are Your Actions? Impact of Perceived Consumer Effectiveness on Green Purchasing Behavior
The Auditor's Professional Judgment Process
The Impact of Cosmetics Industry Social Media Marketing on Brand Loyalty: Evidence from Chinese College Students
Understanding Sina Weibo Users' Liking Behavior: An Empirical Study in China
Adopting Social Media and Identifying Return on Investment from Using Social Media as Marketing Tool amongst Kuwaiti Smes
The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers
Does Joint Marketing Promotions Result In a Prisoners Dilemma?