市场营销学院期刊

1528-2678

体积 25, 问题 6 (2021)

研究文章

How Do Canadian Generation Y Consumers Use Social Media Websites?

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

研究文章

Socially Responsible Marketing and Brand Switching behaviour: Insights from Fmcg Industry During Covid 19 Pandemic

  • Ram Kishen Yelamanchili, Karthik Rajagopal, Aparna Jain and Bharati Wukadada

研究文章

Understanding Financial Inclusion In the Brics

  • Farid Ahmed, Roop Lal Sharma, R. Gopinathan

研究文章

Marketing Practices of Medical Tourism over Recession and Upswing

  • Sangeeta, Rajiv Kumar, Annu Dahiya

研究文章

Industry 4.0 Impact on Indian Industrial Workforce

  • Tarun Kashni, Neel Kumar Singh

研究文章

How Important A Role does Branding and Packaging Play In the Choices of the Youth

  • Boopalan Balu, Rajesh Jayapal, Ramanjaneyulu Mogili

研究文章

Prospects and Challenges of Microfinance as A Tool In Poverty Reduction

  • Meenu Sharma, Meenakshi Gupta, Roop Lal Sharma and Ajay Kumar Sharma

研究文章

Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices

  • Nishit Kumar Srivastava, Samyadip Chakraborty, Namrata Chatterjee and Anurika Vaish

研究文章

Examining the Loyalty of Customers for Patanjali Ayurved Limited In India

  • Shagun Chib, Vinita Sahay and H.G Mishra

研究文章

Facebook Advertising from Young Users Point of View

  • Muzamil Ahmad Baba, Syed Azher Ali, Zia ul Haq and Syeda Shazia Bukhari

研究文章

Consuming Spirituality: A Study on Products of Spiritual Leaders In India

  • Shagun Chib, Vinita Sahay and H.G Mishra