市场营销学院期刊

1528-2678

体积 27, 问题 6 (2023)

评论文章

Blockchain for the Future of Sustainable Supply Chain Management in Industry 4.0

  • Veena Prasad Vemuri, Somanchi Hari Krishna, Chetan V Hiremath and Dinesh Gupta

研究文章

Impact of Macroeconomic Variables on Gross Domestic Product: An Empirical Study

  • Sasmita Nayak, Tania Dehury, Rashi Taggar and Pabitra Kumar Jena

评论文章

Breaking Barriers: Exploring Shopper Attitudes and Responsibility towards Sustainable Bags

  • Rashi Taggar, Sasmita Nayak, Tania Dehury and Pabitra Kumar Jena

研究文章

Factors Influencing Customer′s Purchase Decision towards AMUL′s Camel Milk in India

  • Nitish Kumar Singh, Harishchandra Singh Rathod, Alagawadi M.V., Mohan Bailpattar, Ajay Daimari, Kiran Kumar and Shruta Patil

评论文章

A Study on Consumer′s Perception, Preferences, and a Myth towards Eco friendly Products and Marketing with Reference to South India

  • Chokkamreddy Prakash, Kasireddy Sandeep Reddy, Nannuri Srikanth Reddy and Adhireddy Sandeep Reddy

评论文章

Mature Customers: What Drives them for Online Shopping

  • Prashant Kumar Rai and Sanjay Kumar Kar

评论文章

Impact of COVID−19 Lockdown on Unemployment in India−A before, during and after Analysis

  • Nayamath Basha S, Shaik Mahaboob Syed, Saraswathi R, Kattamuri Satish and Kotigari Reddi Swaroop

评论文章

Does the Performance of Various Environmental, Social And Governance (ESG) Funds Differ? A Study with Special Reference to SBI ESG Funds?

  • Harish Reddy K, Khudsiya Zeeshan, Nayamath Basha S, Praveen Kumar T and Kanaka Durga D

研究文章

Brand Love Research: A Bibliometric Review

  • Saradhi Gonela and Ramkrishna Dikkatwar

研究文章

Technology Adoption by Indian Women Entrepreneurs: An Enabler or Differentiator?

  • Sukhmeet Kaur, Rinku Mahindru, Sadhna Bagchi, Raghavan Srinivasan, Smruti Rekha Sahoo, Darshana Devi and Ravindra R. Kaikini