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Practical Assessment of Good Practices in Structural Equation Modeling (SEM) Analysis: A Study on Consumer Socialization

• Eric Bindah

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A Study Comparing Consumer Perception towards Shopping from Online Stores v/s Supermarkets in India

• Shagun Jain, Tina Shivnani and Jampala Maheshchandra Babu

研究文章

A Journey from Persuasion to Decision of Generation Z: Empirical Evidence of Rhetoric Effect Strategies in Advertisement

• Bhaveshkumar J Parmar, Hemant Gupta and Chirag Rasikbhai Patel

评论文章

A Conceptualization of Marketing through the Perspective of Semiotics

• Apurva Bakshi and Sapanpreet Kaur

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The Adoption of Digital Political Communication Strategies during the Electoral Campaign of Presidential Candidates and Non−Presidential Candidates

• Senda Baghdadi

评论文章

Public Service Delivery Facades: Measuring Effectiveness through Grey Relation Theory

• Ram Komal Prasad and Rajendra Kumar Tiwari

研究文章

Factors Shaping Consumer′s Green Perceived Value, Self−Brand Connection and Brand Loyalty for Green Brands In India

• Balakrishnan Menon

研究文章

Effect of Attitude-Behavior Gap and its Repercussion on Purchasing Green Vehicles to Support Sustainable Consumption: Perspectives from India

• Sunetra Maitra Paul and Pinaki Ranjan Bhattacharyya

研究文章

The Fourth Industrial Revolution: Embracing Digital Disruption in Retail

• Prasada Rao S.S., Geetika Madaan, Abhijeet Chavan, Janaki L, Satish Kumar R and Nityananda Barman

社论

Smart Factory

• Kishore Babu B

评论文章

Role of Women In Micro or Unorganised Entreprises by the use of Fin-Tech for Sustainable Development India and Effect of Digital and Financial Awareness: Investigation of the Relation with (Utaut) Model

• Ashish Kumar, Mitu Mandal and Uma Shankar Yadav

评论文章

Digital Payment Expansion A Boon for the Travel and Tourism Industry in India

• Nishitha, P., Savanam Chandra Sekhar, Nikas Reddy, G.S.S., Pravallika Reddy, M, Lahari Chowdary, V and Anjani, R

研究文章

Effect of Institute and Lms Service Quality on Hei Brand Equity: A Qualitative Investigation

• Rashmi Mishra, Rajendra Kumar Jain and Abhishek Mishra

社论

MSMEs Sustainability in India

• Kishore Babu B

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An Investigation of Gig Platforms Mediated Car-Hailing Services: An Approach Dissecting Online and Offline Perspectives

• Mano Ashish Tripathi, Shusmita Tripathi, Uma Shakar Yadav and Ravindra Tripathi

短评

Over View of Carbon Market in India

• Kishore Babu B

评论文章

Revisiting Followership through Bibliometric and Content Analysis

• Shubhangi Sharma, Amit Adlakha and Shikha Rana

研究文章

Meta Analysis on Factors Influencing Mobile Payment Continuance Intention among Consumers

• Praful Vijay More, Ashu Sharma and Christine D'Lima

评论文章

ICT and Women Empowerment in Digital India: A Global Perspective

• Manoj PK, Sruthy Krishna, Jayson Jacob, Reni Sebastian and Lakshmi

研究文章

Is Patient Experience the New Normal in Healthcare Sector?

• Madasu Mallika Rao, Udaya Shankar, Madasu Bhaskara Rao and Veerapaneni Lohitha

研究文章

Comparative Analysis of Carbon Foot-Print and Energy Consumption of Crypto-Mining Consensus Methodologies

• Sumit Kumar

研究文章

Impact of Volatile FX Market on Indian Masala Bond Price during COVID 19

• Sumit Kumar

评论文章

Impact of Green Marketing on Market Performance in Rural India

• Mustafizul Haque, Md Wasim Akhtar, Renu Bala and Md Sikandar Azam

评论文章

Consumers Perceived Advertising Value and Attitude towards SMS Advertisements: The Case Of UAE

• Mohammad Shafiq Obeidat, Syed Rizvi, Akram Matarneh, Daniel Young W, Marwan Abdo and Mohammed Al Hashimi

评论文章

The Influence of Ewom and Celebrity Appeal on Brand Preference of Female Consumers: A Critical Study with Special Reference to Cosmetic Products

• Lalit Kumar and Monika Bangari