研究文章
The Role of Internal Marketing on the Parliamentary Dealings In Ghana: Perception from Ghanaians
Company Benefits and Social Benefits: Exploring Strategies for Fmcg Companies to Implement Mutually Beneficial Social Marketing Programs
Strategising For Rural India: A Literature-Based Three Pronged Conceptual Model
The Impact of Corporate Social Responsibility Practices and Environmental Factors on Supply Chain Partnership: An Empirical Examination
Modelling The Economic Value In Automotive Service At Dealerships
The Reduction of Financial Well-Being as an Antecedent of Consumer Value: Implication For Low Price Strategies In Turbulent Economies
Consumers Perceived Advertising Value and Attitude towards Sms Advertisements In Developing Countries: The Case of Fiji
Paradigm Shift In Retail Experience And Preference Of Customers In India
The Statue of Unity: A Boost for Tourism- A Case Study from India
The Effect of Learning Orientation on Innovative Service Development and Insurance Firm Performance
Influence of Promotions and Change In Buyer Behaviour Due to Covid 19 on the Intent to Increase Usage of Digital Payment Systems
The Role of Foreign Investment In Promoting Exports In Zimbabwe
Consumer Evaluation of Private Label Branding Strategies
Indian Retail Entrepreneurs and International Marketers: A Viable Business Ecosystem For Indian Start-Ups
Open Innovation for Better Governance: A Case Study of Mygov Platform of Government of India
Enhancing Service Engagement and Collaborative Decision Making Through Wearable Device Adoption
Influence of Service Quality and Trust In Spreading Positive Wom and Increasing Loyalty of A Tourist Location
Evolution of CSR with Special Emphasis on India
Loud and Unclear-An Exploratory Empirical Vocal Analysis of Risks versus Rewards in Direct-To-Consumer Television Advertisements
Sartaj Electricals Limited: Managing Distributor's Conflict
Is OTT Industry a Disruption to Movie Theatre Industry?
Students Perception on Multiple Celebrities Endorsing A Single Product: An Experimental Study
Post Covid 19 Cashless Societies: Merchants Acceptance of Plastic Cards Payments in Mauritius
Predictive Model To Study The Consumer Buying Behaviour Towards E-Pharmacy Through Social Media Influence: A Cross Country Study