市场营销学院期刊

1528-2678

体积 24, 问题 1 (2020)

研究文章

Branded Content in Fashion Research: Bibliometric Analysis by Correlations

  • Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez

研究文章

Changing Consumer Values and Shopping Behaviour in India

  • Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners

研究文章

Consumer Preferences and Future Impact on the Algerian Car Market

  • Soufyane Bouali, Selma Douha and Mohsen Debbabi

研究文章

An Empirical Study of the Dimensions of Entrepreneurial Marketing

  • Ranbir Singh Sodhi and Dhananjay Bapat

研究文章

Marketing Education, the Nigerian Experience: A Meta - Analysis

  • Adefulu Adesoga and Adebowale Ilesanmi Sunday

研究文章

Impact of Services Quality in E-Banking: Evidence from Indian Public Banks

  • Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam

研究文章

Online Video Narratives-Striking the Right Chords?

  • Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya