研究文章

Exploring the Socio-Economic and Technological Situation of Indian Aviation Industry

• Ashutosh Kolte, Balkrishan V. Sangvikar, Komal Tilak Shettigar and Kevin Francis Joy

研究文章

Effect of Utilitarian Value and Hedonic Value on the Jambi Batik Purchase Decision

• Dahmiri, Sigit Indrawijaya, Sylvia Kartika Wulan Bhayangkari, Nurida Isnaeni and Wirmie Eka Putra

研究文章

Dispute Resolution of Online Shoppers In India

• Hemant J. Katole

研究文章

Factors Making up Word of Mouth and Brand Equity: A Study among Fashion Clothing Stores Customers

• Mohamed Ismail Mujahid Hilal

研究文章

Does Packaging Influence Purchase Decisions of Food Products? A Study of Young Consumers of India

• Sanjeev Kapoor and Niraj Kumar

研究文章

Trust and Risk Perspectives of High Value Brands

• Dr. Mohammed Laeequddin, Dr. K. Abdul Waheed and Dr. Ramkrishna Dikkatwar

研究文章

Drivers of Marketing Channel Performance: Evidence from Iran

• Mohammad Abbaszadeh, Mohammad Haghighi and Mohammad Rahim Esfidani

研究文章

Cultural Values in Magazine Advertising: A Comparative Study of the Arab World and the United States

• Najah Shahin, Morris Kalliny and Sami Shahin

研究文章

Determinants of Social Media Marketing Adoption among Smes: A Conceptual Framework

• Bhabesh Kumar, Ahmed Al Asheq, Munmun Rahaman and Md. Mobarak Karim

研究文章

Awareness and Knowledge to Georgian Qvevri Wine in Poland and the Ways to Its Improvement

• Rusudan Beriashvili

研究文章

Personal Trust Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India

• Dr. Balakrishnan Menon

研究文章

Service Quality Satisfaction and Behavioural Intention: Mediation and Interaction Analysis in Electronic Food Ordering Services

• Dr. J K Sharma and Dr. Nishant Kumar

研究文章

Economic Reform and Wholly Foreign Owned Enterprises in China: Marketing Lessons for Saudi Arabia in Implementing its Own Economic Reforms

• Fadye Saud Alfayad