市场营销学院期刊

1528-2678

体积 23, 问题 2 (2019)

研究文章

Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services

  • Collins Kankam Kwarteng, Peter Sarpong and Stephen Acheampong

研究文章

The Auditor's Professional Judgment Process

  • Hami Hojatifard, Omid Pourheidari and Mahdi Baharmoghadam

研究文章

The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers

  • Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,

研究文章

Does Joint Marketing Promotions Result In a Prisoners Dilemma?

  • Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,