战略管理学院期刊

1939-6104

抽象的

The Role of Ambidextrous Leadership Behaviors in Enhancing Organizational Reputation- Exploratory Research in the General Company for the Distribution of Oil Products in Baghdad

Muthana M. Saeed, Mohammed Q. Hamid, Mahmood J. Awad

This research aims to verify the extent of the correlation and influence relationship between ambidextrous leadership behaviors (as an explanatory variable) and the organizational reputation of organization (as a responsive variable). The researchers have adopted in finalizing their research on the descriptive and analytical approach. The applicability of this research has been executed in the General Company for the distribution of petroleum products in Baghdad. The study has chosen a random sample consisting of (70) members of its community of (79) individuals by relying on a as a basic tool in collecting the data that was processed and analyzed using the statistical program (spss) using a set of statistical methods (such as the arithmetic mean, standard deviation, correlation coefficient, coefficient of variation, relative importance and regression analysis). The research has reached a set of results; the most important of which is the existence of a direct positive correlation with a moral significance between ambidextrous leadership and organizational reputation, This means that the company's leaders work properly and to take the advantage of their leadership skills that they own in strengthening the organizational reputation of their organization in order to innovate and develop services which will reflect positively on the reputation of their organization, the research has come up with a set of recommendations, notably the need to manage the company to take advantage of leadership skills possessed by the company's leaders in order to enhance its reputation and organizational contributing to the role of strengthening the company's position at the local level due to their ability and and familiarity with the study of the environment and organizational knowledge of the strengths and weaknesses experienced by their organization as well as for their important role in improving their products by their ability to invest the capabilities and capabilities of employees within the company.

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