Syahmardi Yacob, Jefri Marzal, Ade Perdana Siregar
The COVID-19 pandemic significantly impacted the health, economy, social sectors, and micro, small, and medium-sized enterprises (M.S.M.E.s) worldwide, including Indonesia. This paper examines the use of social media and e-commerce with an entrepreneurial orientation to enhance the business performance of M.S.M.E.s. The study is expected to serve as a model for improving the quality of M.S.M.E.s in Jambi Province, Indonesia. The research employs quantitative and qualitative approaches. In-depth interviews, focus group discussions (F.G.D.s), and observation were qualitative methods. Meanwhile, the quantitative method uses the partial least squares method (P.L.S.). The findings and discussions concluded that social media adoption positively affected the performance and entrepreneurial orientation of M.S.M.E.s during the COVID-19 pandemic. Similarly, e-commerce positively affected the performance and entrepreneurial orientation of M.S.M.E.s during the pandemic. Entrepreneurialism and social media adoption had a significant impact on the performance of M.S.M.E.s during COVID-19, and due to its entrepreneurial orientation, e-commerce influenced the performance of M.S.M.E. businesses during this period.