Mastura Roni, Siti Hajar Mohamad, Syahiru Shafiai, Intan Maizura Abd Rashid, Harniyati Hussin, Amirah Hazimah Borhanordin
The online shopping patterns among users and customers have been seen changing and accelerating due to the impacts of Covid-19 pandemic around the globe. Recent trend on online shopping become an opportunity for firms to enhance their business by offering online ordering and delivery through optimization of mobile technology and e-commerce platforms. This study aims to analyse the impact of online food shopping motives towards behavioural intentions among online food delivery customers in Malaysia. The data was distributed based on a convenience random sampling of 500 online users whereby 135 consumers completed the surveys and usable for this study. The four drivers of online shopping motives namely perceived usefulness, perceived ease of use, normative motives and hedonic motivation were examined by performing reliability, validity, correlations and regressions analysis using IBM SPSS 25. Result demonstrates that normative motives, perceived ease of use and perceived usefulness were good determinants of online purchase behaviour intentions compared to hedonic motivation. Findings indicates that customers tends to use online shopping platforms because of the perception towards ease of use of the technology and usefulness of certain application during online transaction, as well as personal norms that can be communicated interpersonally. This study suggested that businesses need to optimize their online presence and incorporate the shopping motives in business strategies to ensure long term business sustainability.