Albérico Rosário
The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and modify markets. AI tools and devices in marketing are deeply related to consumer behavior. Companies and brands have been able to benefit from the use of this technology. However, there is little research on the application of AI to marketing decisions. Studies are relatively recent and scarce, especially when compared to other topics. It is inevitable to understand the AI process in marketing. The aim is to analyse and identify lines of research on AI in marketing, clarifying the main contributions and implications of AI in marketing, and also to contribute to the identification of future research topics. Discussion of research is necessary in all areas of knowledge in a systematic and impartial form of research to improve and update the constant search for knowledge. You concluded that AI marketing can solve many traditional problems as well as digital ones, making the impact it will have on the AI discipline in marketing important, in addition to the future implications of AI in marketing.