Dr. Hira Batool
This study explores the social learning as a consequence of course participation in women entrepreneurship education driven by Pakistani universities on the expansion of female entrepreneurial behaviors. Three Pakistani universities namely, Sindh Madressatul Islam University, Gift University and Karachi Institute of Economics & Technology’ students of entrepreneurship were targeted for primary data collection. The study concludes that social learning system consists of four major factors which include attention, persistence, motor repetition and motivation. The findings from the sample of 322 students further ascertained that social learning actually happens through entrepreneurship education and can definitely develop women entrepreneurial behaviors through activities including business planning, legitimacy, and business behavior toward the market. In particular the motor repetition factor has appeared as an important predictor for women’s entrepreneurial behaviors. Furthermore, women entrepreneurs shall take part in the social learning process as part of entrepreneurship education to develop a behavior towards entrepreneurship. This study also provides significant insights for the Pakistani education commission and other countries for developing courses on the entrepreneurship. They should consider businesswomen in entrepreneurship education as a part of their course activity. However, using quantitative analysis, this research encourages the views on the relationship between social learning and the development of female entrepreneurship.