Nabegha Mahmood, Rabia Aamir
This paper aims to understand the role of incremental social innovation, with the aid of its key manifestations- mental models, and enactment strategies. Social innovation denotes a phenomenon that often varies along a scale of bringing either a radical or incremental conversion in society concerning how it accomplishes its objectives and preserves its existence in the bigger, global perspective. This shift is often backed by mental models which guide the social innovator for achieving such change and implementation strategies that reform the society. Employing a case study approach and deriving supporting evidence from historical records, this study reinforces and builds upon contemporary research done on this topic to explore mental models and implementation tactics of an incremental social innovator in historical leadership scenario. The findings of this study about incremental social innovation in Islamic society led by second (Khalifa-e-Rashid) Caliph Hazrat Umar (R.A) are based on several historical archives. These results corroborate the findings of global research in the field.