Liliia Martynova, Nataliia Chorna, Iryna Yurchyk, Lina Marshuk, Nadiia Andrusenko
The article outlines the importance of the development of entrepreneurship in general and the services of freelance services in particular. Different scientific opinions and approaches to entrepreneurship development and efficiency increase are presented. The purpose of the article is to consider the development of entrepreneurship and entrepreneurial activity in the freelance service sector, approaches to the development and implementation of business development strategies. It is proposed to use an approach based on the consideration of the actions of both internal and external factors (level of economic development of the countries and income differentiation, development of Internet technologies, human development), especially in globalization conditions, global overflow of all types of resources. On the basis of the above, the three-dimensional matrix of the development and implementation of the strategy of business development in the freelance service sector in globalization conditions is given.