Maryna Chorna, Ganna Nord, Lyubov Bezghinova, Irina Melushova, Andrii Diadin
The article studies the ways of company development strategy choice based on the assessment of innovative potential. The Matrix of ways of innovative development of the company has been built, taking into account the properties of its innovative potential. The company's development strategies has been analyzed: advance (attack), following, imitation, selective growth, search, defence (protection), market niche protection. The system of corporate indicators for evaluating innovations that characterize the company activity in an economic space is determined.