Mehta, A. M., & Tariq, M.
Background: The development of knowledge-intensive society has diversified the attributes of marketing environment. It is a managerial function and establish an effective technique which are essential component of strategic management. According to the institution-based view, this article describes the institutional environment of the European Region and its rules for legitimacy, which are the important source of information, and provide different techniques for innovation.
Purpose: The purpose of this research is to examine a resource-based view towards innovation strategy and knowledge management in the European region.
Design/Methodology/and Approach: The study was conducted using qualitative methodology. The relationships postulated are based on the reconciliation of secondary data on the study variables. Theoretical relationships are shown in literature review.
Findings/Result: The result confirms the significant effect of resource-based view towards innovation strategy and knowledge management in the European region.
Research Implications: Further explanation and practical implication are discussed throughout the research. The result of this study explains the positive impact of resource-based view towards innovation strategy and knowledge management in the European region.
Originality/Value: The study is a rare empirical study of resource-based view towards innovation strategy and knowledge management in the European region. Moreover, this study will be important for decision makers, researchers, and practitioner.