Dileep Kumar Singh, Shailesh Kediya, Shyam Shukla and Shrikrishna Dhale
Money is the one thing that people take more seriously than their health. Retail investors' decisions on how to invest/trade their money are influenced by their behaviour and emotions. The goal of this research is to learn more about the factors that impact retail investors' decision to invest in capital markets. Researchers can eventually give personalized and normative recommendations to investors as well as the financial planning sector in successfully and efficiently dealing with clients by better understanding what leads retail investors to adopt a specific investing style.