Anand Nandwani, D Mukhopadhyay, Ashish Kant Chaudhari
The study evaluated the role of FDI in small scale retailers in retail sector and also the impact of foreign direct investment on small scale retailers in retail sector. The study operationalized the constructs with variable âFootfall, Magnitude of neighborhood shops, Magnitude of big stores of Indian companies, Magnitude of FDI stores, Magnitude of online retailersâ. The study was conducted on a sample of 500 respondents and observed negative impact of magnitude of FDI stores on footfall. In retrospective, co-efficient of magnitude of FDI stores shows significantly negative impact on footfall, sales and profit percentages of the small scale retailers